Since I'm in marketing and have to do research as a student and a professional, I usually do online surveys. I know how important good data are and the spiritually hopeful side of me has its fingers crossed that I'll build up some research karma points to cash in during another life.
The most recent survey i filled out (recent as in 6 minutes ago), was for Scion. I apparently got signed up on their list when i ordered free tickets to the scion rock fest at the Masquerade (free mastodon, FTW!). I should probably set up a junk email so the main steez box doesnt get gummed up with all this random shit i manage to sign up for, but I'm procrastinating that. speaking of procrastinaing, I meant to post something a while ago about how weird it was that wikipedia was hustling for cash and got millions and then it was broken, if I had donated I would want to see some 5 levels of nine for the wiki uptime. While I'm on the topic of investments, I wouldn't mind anoter stimulus check, I want a nice pressure washer. It's a shame we can't vote on what our tax dollars are invested in. I would fill out some questions on the internet for that. Hell, I'd spend a good bit of time on radio buttons and check boxes to decide that I wanted the money to be spent on things that would serve me directly.
The scion survey on the other hand. It was long. They prefaced the survey saying that though. They said it would take 15 minutes, but still, That's a long survey. Especially considering they were targeting younger people. The lowest attention span demographic. Market researchers know that we can't sit still for 5 minutes, let alone sit down and focus on providing good data for a company we have no vested interest in. I hope they get great returns on their survey, but my amateur instinct tells me that while the click-thru rate may be high, the completion rate is going to be a ridiculously small portion of that.
The most recent survey i filled out (recent as in 6 minutes ago), was for Scion. I apparently got signed up on their list when i ordered free tickets to the scion rock fest at the Masquerade (free mastodon, FTW!). I should probably set up a junk email so the main steez box doesnt get gummed up with all this random shit i manage to sign up for, but I'm procrastinating that. speaking of procrastinaing, I meant to post something a while ago about how weird it was that wikipedia was hustling for cash and got millions and then it was broken, if I had donated I would want to see some 5 levels of nine for the wiki uptime. While I'm on the topic of investments, I wouldn't mind anoter stimulus check, I want a nice pressure washer. It's a shame we can't vote on what our tax dollars are invested in. I would fill out some questions on the internet for that. Hell, I'd spend a good bit of time on radio buttons and check boxes to decide that I wanted the money to be spent on things that would serve me directly.
The scion survey on the other hand. It was long. They prefaced the survey saying that though. They said it would take 15 minutes, but still, That's a long survey. Especially considering they were targeting younger people. The lowest attention span demographic. Market researchers know that we can't sit still for 5 minutes, let alone sit down and focus on providing good data for a company we have no vested interest in. I hope they get great returns on their survey, but my amateur instinct tells me that while the click-thru rate may be high, the completion rate is going to be a ridiculously small portion of that.
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